Binary Models

     We recently learned about binary models, or models in mass communication that have two categories they fall in. The one I find to be the most relevant in all mass media is information/entertainment. I think this because it also can be associated with the elitist/populist model, in the fact that many companies that intend to be elitist information will sway to populist entertainment for the purpose of ratings and money. This can happen through the process of conglomeration, where smaller companies are meshed with larger ones. An example of conglomeration is certainly evident with Disney and its several denominations that we may not even associate with Disney in our minds. I think conglomeration can ruin the intent for essential elitist information companies.